Our processes

Naturally we want to optimise your investment. Areas are meticulously researched in terms of local tenant demand. Using our detailed analysis we can therefore, in combination with our years of experience, draw up the best schedule of works to maximise the yield for that particular property.

Factors researched are (but not limited to):

• Outside space required?
• Will more living space or more bedroom space yield better returns?
• Would increasing square footage present financial gains?
• Likely tenants or would be buyers - with this in mind we can gear towards a specific audience

The property is always professionally "staged" to yield the best results. Experience tells us that buyers and tenants at this level of the market have very little imagination in general and it is visually helpful if the property is presented as they would find it when they are living there. Have a look at our past projects for relevant examples.

If the property is designated for a hold strategy we would market the property at a competitive price in order to attract multiple offers - this in order to secure the best tenant at the best price (this may not be the highest price). A good tenant is more than likely to be more stable and offer a longer tenancy than a transient tenant. We recognise that tenant changeovers and voids are the most expensive part of the hold strategy, so we work hard to minimise these losses.

The same is true when marketing a property for sale - if a competitive price level is set the abundance of buyers will encourage offers in excess of the asking price in order to secure the purchase. Naturally this is in our interest, not only at the point of viewing/showing/agreeing the sale but also along the way the buyer will be reminded that there is enough competition that is after the property so haste must be made to complete.